For over 60 years, the name Robinson has been associated with the potato industry in Prince Edward Island, Canada. In 1942, Eric Robinson took over the operation of his family's farm in Augustine Cove. Today, the business he started operates four divisions and is widely involved in Prince Edward Island's potato industry, from new product development through to product distribution.

Our Mission Statement

Our mission is to be a leader in the PEI potato industry, with a primary focus on meeting the needs of the PEI potato producers whom we serve. To continue to be successful, we must balance the needs of Island producers with those of our customers, suppliers, truckers, employees, shareholders, environment and community. Our company will continually seek new products, new methods, new markets and new areas of business.

Our Values

Leadership means consistently meeting our customers' needs; being innovative, conducting business in a manner that respects, protects and enhances our natural resources; and being actively involved in the agriculture industry. Leadership also implies financial stability and success.

Teamwork means that we work together to achieve common goals and that we offer opportunities for challenge, job satisfaction, financial reward and long-term employment. Teamwork is also about building long-term business relationships with our customers and suppliers, relationships built on trust, loyalty and mutual benefit.

Integrity is about doing the right thing - consistently treating our customers, suppliers, truckers, employees and owners with fairness, honesty and respect. Profitability is meaningful only if we act with integrity.

Family is an important part of the Eric C. Robinson Inc. tradition. The involvement of three generations of Robinsons in Eric C. Robinson Inc. has shaped the company into what it is today. Robinson values of hard work, pride in work done well, and respect for people and the land are deeply imbedded in the company.